As you start regularly putting out content, you’ll hopefully start to build a bit of an audience. But to start seeing real money from YouTube you need to market your videos elsewhere. Share your channel on Twitter and Facebook. Distribute videos anywhere else you can think of. Also, interact with comments and build a community around the videos you’re making so people will share it with their friends.
The whole thing was really disorganized and uninformative. Horwitz and Atlan bumbled through a powerpoint (showing us their notes, removing some of the movie magic), and spit out a bunch of typical junk about “don't be a slave to the man”, and “live a life of financial freedom”. Some of these tactics were poor attempts as marketing mind control by telling us to say things to ourselves like “I need to take control of my life!”.
Whether it’s an important consumer application, a specialist app to solve a particular niche problem, or even a time-wasting game you can play on your phone, you can create a massively successful business if you build software that helps people. (Look at the rise of Slack—the team communication software that went from side project to billion-dollar company in just 2 years.)