While many students are weighing their options in either degrees or certificate, others are considering all-together free digital marketing education options. With the rise of MOOCs (massively open online courses) many students without the means to attend college or pay for certificates are finding the ingredients to piece together their own quality education. In The New York Times article entitled “Instruction for Masses Knocked Down Campus Walls,” author Tamar Lewin stated, “in the past few months hundreds of thousands of motivated students around the world who lack access to elite universities have been embracing them [MOOCs] as a path toward sophisticated skills and high-paying jobs, without paying tuition or collecting a college degree.”
#2: Another great program is Jon Dykstra's Niche Tycoon. This focuses on paid traffic and outsourcing content to make money with Google Adsense (and similar programs). It requires a bit more of a budget, and also has less of a support community than Wealthy Affiliate, so it's best for people with a bit of online marketing experience and some money to get their business going.
The next platform, which has created a great community of affiliate marketers and is a fantastic resource for a versatile and step-by-step affiliate marketing training program is Wealthy Affiliates. Over the years it has become one of the most reputable and highest-rated resources to teach you the ropes of digital marketing and online business for someone who has no or very little experience in the online and blog world.
Conversion tracking is a necessary skill for affiliate marketing. This is where you track how much traffic you are getting alongside how much are converting into sales. At the end of the day, it is not about how high your website is ranking or how many visitors you have. It is the sales that matters. This course takes you through the basics of conversion tracking so that you can learn to maximize conversions for your website.
The University of Denver offers a Certificate in Marketing Communication, which consists of 4 standard courses and 2 chosen elective courses. Students may choose from over 20 electives, and this serves to allow students to delve deeper into their chosen area of interest, becoming more specialized in a given area and thus sharpening their career-oriented focus. Terms last 10 weeks, though students do have a time-limit to finish the course material. The certificate is also regionally accredited by the NCA, meaning the certificate will hold more clout than those aren’t accredited. While this certificate is the most expensive on this list the high quality education of the larger University and intensive, comprehensive, and longer design of the program itself seems to justify the expense.
One of the most sought after and highly recommended course is this one on Guide to Effective Affiliate Marketing Strategies by Kudus Adu. Not only does he focus on create an affiliate marketing strategy, he focuses on best practices to create money pages, tells you how to build your email marketing list and how to profit from it. He clearly asks people looking for ‘get rich quick strategies’ to stay away from the course. More details here.