Ideally, you will already have a website that contains articles and other affiliate offers similar to the ClickBank products you want to promote. If you haven't set one up yet though, don't worry. WordPress is a great free content management system that you can use to start a website and begin publishing articles immediately. Use your articles to draw readers in, then present your ClickBank affiliate offer within the article. You may also want to develop a newsletter for your own website and use it to promote your ClickBank offers to your audience as often as possible. (See: How To Monetize Your Website.)
The second (and cheaper) path assumes that you have the design and dev chops yourself to build your dream software. Naturally, it’ll take more time to get your product off the ground, but being able to bootstrap the development of your software lets you retain more ownership in your business and be more in control of your path, making this a lower-cost, but higher time investment to make money selling apps.
Landing Page > Opt-in > Offer: This is usually the best method. You bring the visitor to your website or funnel system. You have a giveaway for email signup. The email signup starts an autoresponder sequence that provides more information, gains trust and closes the deal. Consider adding a bonus offer to set yourself apart from other affiliate marketers of the same product.
I also attended a recent webinar (Sept 2017), and much of the content was newbie questions about how to manage time and how to get started. Those will be interesting for a real newbie who's just curious about online marketing, but for someone looking to take action, I saw very little “instruction”. The vast majority of the webinar was just looking at a static screen (CBU members area).