Lander > Offer: This is a much better approach than the above. A lander or landing page is a web page that you create and that acts as a middleman between the offer and the visitor. This could be a review of the offer, a video, an article…etc. The visitor would land on it, consume it and then click a link and get redirected to the offer. Warren Wheeler’s case study on AMNinajs.com uses a variation of this funnel.
There are many ways to get people onto your list. Lead magnets are one such resource. For example, you can build ebooks, checklists and cheat sheets. But you can also do content upgrades, such as PDF versions of an article with added resources in them, four-part video training series, and more. Think about your audience and what you can offer them to better serve them, then treat them with some respect and you'll eventually reap the rewards.
If you’re the vendor, then you create your own product and set it up using Clickbank’s system. They then list your product in their marketplace so that tens of thousands of affiliates can see you. They handle the tracking using unique tracking links and cookies so they know exactly where the sale came from and credit the referring account accordingly.