It is also better to view ClickBank as a tool for generating leads, instead of hoping to sell 100,000 copies of your e-book immediately. Use ClickBank to drive visitors to your website, then get them on a newsletter list and market to them repeatedly. You may want to offer a contest or freebie along with the newsletter to encourage people to sign up with you.
Lander > Offer: This is a much better approach than the above. A lander or landing page is a web page that you create and that acts as a middleman between the offer and the visitor. This could be a review of the offer, a video, an article…etc. The visitor would land on it, consume it and then click a link and get redirected to the offer. Warren Wheeler’s case study on AMNinajs.com uses a variation of this funnel.
ClickBank represents primarily digital or downloadable products. These typically have high-percentage payouts to affiliates. The commissions average around 50%. You do need to be careful and closely vet all products. There are some great products, some good products, and many crap products. You need to be sure the product and the promotional methods are appropriate for your audience. But ..