I would not bother boosting Facebook posts. That does not perform well. The best strategy is to create a custom audience of your visitors and email list. You may want to use that to create a look-alike audience as well. Then have a sales funnel and email campaign. For instance, you are going to get much better conversion rates from a warm lead who has already received some great free content.
Whether it’s an important consumer application, a specialist app to solve a particular niche problem, or even a time-wasting game you can play on your phone, you can create a massively successful business if you build software that helps people. (Look at the rise of Slack—the team communication software that went from side project to billion-dollar company in just 2 years.)
Lander > Offer: This is a much better approach than the above. A lander or landing page is a web page that you create and that acts as a middleman between the offer and the visitor. This could be a review of the offer, a video, an article…etc. The visitor would land on it, consume it and then click a link and get redirected to the offer. Warren Wheeler’s case study on AMNinajs.com uses a variation of this funnel.
The first follows the startup path we outlined above: You have a disruptive idea for an app or piece of software, you validate the idea with real customers, and then raise money to hire developers or a development studio to build, launch, and scale your software. If you’ve done everything right, your software will be accepted to the Apple and Google Stores and you’ll make money every time someone downloads it or pays for a premium feature.
The drawback is that it’s slow at first, it could take 2-3+ months to see your first sale if that is your main traffic source. It’s also tedious in the sense that it requires a lot of effort link building, especially if you’re trying to rank for highly competitive keywords. For an in-depth SEO blueprint, check out our how to rank in Google guide for beginners.
If you want to help shape digital products in their early stages, joining an online focus group or answering survey questions is a great way to make extra money online. They don’t pay as much as some of the other options we’ve highlighted, but you can join groups on sites like Survey Junkie, Swagbucks, and IPSOS that pay out through Amazon gift cards, check, or PayPal. You’ll be asked to provide a bit of information about your demographics (age, location, etc…), but after that you can get going making money through surveys.
Are you just starting your first online business and not sure whether you want to be a product creator or affiliate? Personally, I prefer being an affiliate. It's not as glamorous as owning your own product, but I think it gets much closer to the idea of passive income. Check out how affiliate marketing creates passive income better than any other type of business.
Amazon Mechanical Turk is a service that lets you make money online through doing paid microtasks. Each task is something simple that requires human interaction like rating search results, checking for the right spelling on search terms, categorizing the tone of an article, or even basic translating. You can do these tasks from anywhere you want and make money online from the world’s largest e-retailer.
Interest in the niche. Passion/huge interest is a bonus. People really underestimate this point. You’ll be eating, drinking and breathing this product/niche for weeks, possibly months and years to come if it’s successful and you start focusing on growing it. Having an interest in it makes things so much easier and helps you keep going when things get tough.
With drop shipping, you’re effectively partnering with a manufacturer or wholesaler to sell their products. This way, you don’t pay upfront costs to buy inventory, aren’t sitting on unsold items taking up expensive warehouse space, and don’t have to deal with shipping the products yourself. You simply create your site, fill it with drop shippable products, and drive in customers, with almost everything else done for you.