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A general rule is to choose a product with Gravity score of at least 20. If you can find one of more than 50, even better. But be careful when you get into the triple digits. This means that the product is having strong competition, so make sure you’re prepared. You can also read reviews of products to measure public opinion. Are there a lot of complaints? Are there enough amounts of refunds? Make sure the answer is no.
The Clickbank Marketplace list thousands of products for you to promote. You can sort search results based on commission, sales, popularity and a bunch of other criteria. I like to get a copy of the product before deciding on whether to promote it. You can either email the advertiser for a copy or buy it from them and then refund it if you don’t want to promote it. All Clickbank products are covered by a 60 day money back policy.