The sales flow will go something like … A search is made that brings a user to your content or an ad brings visitors to your content. The visitor reads the article and is impressed – they subscribe to get the free offer – you get their email. You email them the free offer and thank them. A couple of days later, you send them another valuable piece of content. Then after a few more emails, they get the offer. At this point, you have hopefully built up authority and trust. You have earned the right to ask for the order. You send them the affiliate offer and follow up emails.
The more traffic you have, the more money you can make with ClickBank. In order to maximize your traffic, you should spend some time identifying commonly searched keywords that relate to the product you plan to sell. If you create articles and other content based on those keywords you can often get some traffic from search engines, especially if you target the less competitive long-tail keywords in your niche.
ClickBank represents primarily digital or downloadable products. These typically have high-percentage payouts to affiliates. The commissions average around 50%. You do need to be careful and closely vet all products. There are some great products, some good products, and many crap products. You need to be sure the product and the promotional methods are appropriate for your audience. But ..