There are many ways to get people onto your list. Lead magnets are one such resource. For example, you can build ebooks, checklists and cheat sheets. But you can also do content upgrades, such as PDF versions of an article with added resources in them, four-part video training series, and more. Think about your audience and what you can offer them to better serve them, then treat them with some respect and you'll eventually reap the rewards.
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Let us assume that you are into gardening. So you do a search for gardening and the next moment what you’ll see is all the e-books that were written by authors on gardening. Below the description of the book you will be able to see how much money you earn by referring your visitors to that book. Now, the reason why ClickBank is so profitable and attractive to many affiliates is that its commissions are very high.