ClickBank definitely works as far as tracking your sales and paying you your commissions. There are affiliates out there making a full time living, and even getting rich from it. However, this is the minority and the 20/80 rule might be more like 5/95 or even 1/99. There are a few super-affiliates that are absolutely killing it, while most ordinary people either see no sales, or a few hundred bucks a month if they’re lucky. This is not the fault of ClickBank, this is just because some affiliates are better than others, work harder, stay with it longer, get better at it as they go along, and learn from their mistakes.

If you’ve been evaluating some of the best affiliate marketing training courses, you’ve probably heard about the Chris Farrell membership program. Mr. Farrell began his IM career in 2008, and like most of you, he didn’t know what he was doing at first. However, it didn’t take him long to figure it out. By the middle of 2010, he’d learned how to make more than $1,000,000 in sales within 24 hours, and he had the #1 IM coaching program for three years in a row.

You can sell anything online to make money. The better question is what you should sell online that you’re interested in. It also depends on your goals. If you’re just trying to get some extra money now, then clothes and electronics are a good bet. If you want to open a store and sell things online full time, then you’ll need to explore your options based on your interests.
Don't take that as a green light to rush over to CB. Though you can still make money on Clickbank as I have demonstrated here today, it's not any easier than any other affiliate marketing setup. There's a lot of useless stuff on CB, and if you're not sure what to promote, it can be hard to find exactly what you want. Part of why I don't promote CB products anymore is because many of them are junk and I've never found a good one that's in a niche I'm interested in.
Here’s a good example of how lead sales can work in real life: My second website, Life Insurance by Jeff, brings in a ton of traffic from people who are searching the web to find answers to life insurance questions. While I used to have the website set up so I could sell these people life insurance myself, it was a lot of work to process all the different requests and clients. As a result, I started selling the leads I gathered instead.
If you're ready to enter the ecommerce fray, you could sell your own stuff. Of course, along with selling your own stuff on your own website comes a whole slew of both responsibilities and technical configuration and requirements. For starters, you'll need a website and a hosting account. You'll also need a merchant account like ones offered by Stripe or PayPal. Then you'll need to design that site, build a sales funnel, create a lead magnet and do some email marketing.
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