Originally I was against the Website Builder because I assumed it was just another CMS like WordPress. Too bad they really didn't make it clear in the main sales video. I skipped all the upsell junk because I really hate the upsell process that most companies force us through. However, after investigating it a bit, I think it could be beneficial for product creators. Having a pre-set funnel strategy and landing page builder could help some newbies stay on track.
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First of all, I’m not saying you MUST host your website at ClickBank. But if you’ve started building website using their Builder tool, it’s hard for you to move it somewhere else, not because they hold “hostage” to your website. It’s because the contents are built in such a way that it can only be shown properly using their Builder. When you move your website to somewhere else, you have to spend a lot of time re-doing all the content to make it look visually appealing. You get my point here? This is just like many other content/page builders. Once you stop using the plugin, your content is no longer readable.
ClickBank represents primarily digital or downloadable products. These typically have high-percentage payouts to affiliates. The commissions average around 50%. You do need to be careful and closely vet all products. There are some great products, some good products, and many crap products. You need to be sure the product and the promotional methods are appropriate for your audience. But ..