You'll also need ecommerce software, fulfillment software, worry about warehousing, customer service and refunds. But that's not all. You'll also need traffic. Think search engine optimization, Facebook ads, and other social media campaigns. It is hard work, especially on your own. You could opt for Amazon's platform, which might be the easier route. But, then again, at the end of the day, this is a serious business, which could produce significant profits. So you're either all in or you're not. 


Long-tail keywords are search phrases, rather than one or two words. If you are planning to promote an online poker course for example, you might do some keyword research and decide that the term "online poker course" has too much competition from existing websites, but articles based on things like "When to push during a sit-n-go" don't have as much competition and may yield more traffic.
Affiliate marketing makes it easier to scale because you're latching onto other metrics outside your own sphere of influence. Once you've found the product or service you can believe in, it's easy to promote that to people worldwide via the Internet. Furthermore, it leads you to ancillary products and services that might provide additional affiliate opportunities. 
Every time you link to another one of your posts using a specific text it helps to tell Google that that other post is about that specific thing. In turn, this helps that other page to rank for that term. And the more pages that you have linking to a specific page using that text the more it tells Google that that page really deserves to rank for that keyword.
ClickBank represents primarily digital or downloadable products. These typically have high-percentage payouts to affiliates. The commissions average around 50%. You do need to be careful and closely vet all products. There are some great products, some good products, and many crap products. You need to be sure the product and the promotional methods are appropriate for your audience. But ..
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