Direct linking: This means you’ll send people directly to the vendor’s sales page. This used to work well and still does in some rare cases but most of the time, it’s not recommended to go down that route. You need to “warm up” your visitor first before sending them to the offer page. Unfortunately, because this is the lazy man’s route, a lot of people choose it.
My situation is I’m a Professor and Program Director for a Community College teaching massage therapy, a very in-demand field yet my college does little marketing. It’s my job to recruit students. I have a Facebook page and Twitter, and about 100+ followers on each. Can you see this type of system with funnels etc. working to help recruit potential students? If so, how? I feel like building content and creating opt ins should help, as we too are offering a “product”. Thanks for your time!